10th DBA- Africa Management Review (AMR) International Conference 2025

10TH DBA-AFRICA MANAGEMENT REVIEW (DBA-AMR) INTERNATIONAL CONFERENCE 2025
Faculty of Business and Management Sciences
Date: 16th–17th September 2025 Venue: University of Nairobi Towers (Hybrid – Physical &
Virtual)
CALL FOR SUBMISSION OF ABSTRACTS AND PAPERS
THEME: Upscaling Research, Innovation, and Enterprise Development
SUB-THEMES
1. Strategic Innovation and Competitive Advantage
 - Strategic Agility for Innovation and Competitive Advantage
 - Research-Driven Strategy Formulation in Dynamic Environments
 - Sustainable Strategy Practices for Emerging Markets
2. Innovation Ecosystems and Entrepreneurial Development
 - University-Industry Linkages for Innovation Commercialization
 - Digital Platforms and Disruptive Innovation in African Entrepreneurship
 - Innovation Ecosystems and Entrepreneurial Growth
3. Enterprise Financing and Workforce Development
 - Financing Innovation and Entrepreneurial Ventures
 - Upskilling and Reskilling for Enterprise Competitiveness
 - Talent Management for Innovation and Enterprise Growth
4. Digital Transformation and Human Resource Strategy
 - The Future of Work: HR Strategies in a Digital Age
 - Strategic HRM for Sustainable Enterprise Development
5. Risk Management and Insurance Innovation
 - Risk Analytics and Enterprise Risk Management
 - Digital Insurance and Risk Transfer Mechanisms
 - Cyber Risk and InsurTech: Challenges and Opportunities
6. AI-Driven Marketing and Business Analytics
 - Data-Driven Marketing for Strategic Growth
 - Leveraging AI in Marketing Innovation
 - Marketing Analytics for Business Development
7. Global Networks and Cross-Border Enterprise Strategy
 - Global Innovation Networks
 - Trade Policies, Innovation, and Cross-Border Enterprises
8. International Collaboration and Supply Chain Management
 - Global Supply Chains and Strategic Risk Management
 - Research and Enterprise Innovation through International Collaboration
CONFERENCE AIMS AND OBJECTIVES
In the face of Africa’s complex development challenges and dynamic business environments, there is an urgent need to integrate research, innovation, and enterprise into actionable strategies that support sustainable growth. The 10th DBA-AMR International Conference 2025 provides a vibrant platform for scholars, researchers, industry leaders, and policy makers to exchange insights and advance Africa’s research
and innovation agenda. Anchored in the theme “Upscaling Research, Innovation, and Enterprise Development,” the conference seeks to foster cross-sector collaboration, bridge the gap between research and practice, and champion evidence-based solutions that enhance competitiveness and drive inclusive growth across the continent.
IMPORTANT DATES
 Abstract Submission Deadline: 15th July 2025
 Notification of Abstract Acceptance: 22nd July 2025
 Full Paper Submission Deadline: 20th August 2025
 Notification of Full Paper Acceptance: 30th August 2025
 Deadline for Registration (All Participants): 10th September 2025
 Conference Dates: 16th–17th September 2025
CONFERENCE REGISTRATION FEES
Category Amount
UoN Undergraduate Students Ksh 600
UoN Postgraduate Students (Masters) Ksh 2,000
UoN Postgraduate Students (PhD) Ksh 3,500
UoN Staff Ksh 1,500
Other Participants not in the Category of UoN Ksh 4,000
Participants from East Africa Ksh 5,000
Participants from the Rest of the World USD 80
SUBMISSION TYPES
 Full Research Papers (8000–10000 words): Both Theoretical and Empirical academic research
 Practitioner Insights (6–8 pages): Evidence-based contributions from professionals addressing
real-world challenges.
 PhD Colloquium Submissions (8–12 pages): Research proposals or work-in-progress from
doctoral students for review and feedback.
SUBMISSION GUIDELINES
1. Format Requirements:
 Papers must be submitted in PDF format
 Font: Times New Roman, 12 pt,
 APA 7th edition citation style
 Include an extended abstract and 3–5 keywords
 All submissions must be in English
2. Submission Process:
 Submit via the official submission portal: https://forms.gle/MkCdercK34DoyUtLA
 Double-blind peer review
 At least one author of each accepted paper must register
3. Selection Criteria:
 Relevance to the conference theme
 Conceptual and theoretical grounding
 Methodological rigor
 Originality and innovation
 Practical implications
 Writing quality
PUBLICATION OPPORTUNITIES
 Selected papers will be published in the DBA-Africa Management Review Journal (Special
Conference Edition)
 Abstracts will appear in the Book of Abstracts
 Best Paper Awards in various categories
SPECIAL SESSIONS
 PhD Colloquium
 Industry-Academia Roundtables
 Research Seminar Workshop
CONTACT INFORMATION
Submissions & Paper Queries: Lydiah Nyaboe – lydiahnyaboe@uonbi.ac.ke
General Conference Information: dept-busadmin@uonbi.ac.ke
Official Conference Website: https://researchweek.uonbi.ac.ke/
Payment details:
Account Name: UoN/-Income Generating Units
Bank: KCB
MPESA Pay Bill No.: 522522
Account Number: 1104698676
Conference Sponsorship Opportunities
The Conference offers an opportunity for corporate organizations to become sponsors during the Conference.

Conference Coordination
Prof. Zachary B. Awino: zb.awino@uonbi.ac.ke
Minneh Kamau: minneh.kamau@uonbi.ac.ke